Highly Profitable E-Commerce Beauty & Skincare Brand For Sale | $1.38M Ttm Revenue

The founders are reallocating their focus, capital, and time toward other projects.

This brand is a high-performing direct-to-consumer beauty and skincare enterprise operating at the intersection of advanced facial care, color cosmetics, and self-demonstrating beauty solutions. The company specializes in a versatile product catalog—anchored by a hero self-adapting foundation stick and targeted anti-aging serums—solving core cosmetic and skin preservation needs for a rapidly growing European customer base.

By pairing a high-margin product suite with an efficient, supplier-direct, low-inventory fulfillment model, the business operates with streamlined owner involvement while delivering $1.38M in TTM Revenue and $254K in TTM Net Profit. With a 75.5% gross margin and dual localized storefronts across major Western European markets, this business offers a fully turnkey digital asset ready for multi-channel scaling.

Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the we have a team who is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It’s up to you as a buyer if the team continues or you prefer taking day to day operations on to yourself.

Key Highlights

TTM Revenue: $1.38M
TTM Net Profit: $254K
Net Margin: 18.3%
Gross Margin: 75.5%
High Average Order Value (AOV): $58.74
Core Operating Infrastructure: Shopify | Meta Ads Engine | Google Ads | Email Database | Supplier-Direct Logistics

Investment Highlights

Exceptional Unit Economics: A strong $58.74 AOV and a $44.35 per-order gross profit allow the brand to comfortably absorb digital advertising costs while maintaining solid bottom-line profitability.
Low-Inventory Supplier-Direct Structure: Zero physical inventory holding or warehousing overhead required for the owner. Orders are processed and dispatched directly from established suppliers upon customer purchase.
Direct Manufacturer & Supplier Relationships: Sourced directly from established cosmetics suppliers. Provides normalized unit economics, consistent formulation quality, and fully transferable supplier arrangements upon handover.
High-Speed Localized Shopify Stores: Turnkey storefronts tailored for core European target markets, supporting localized payment gateways, mobile responsiveness, and high conversion performance.
Retained Email Database Goldmine: A substantial database of direct customer contacts and email subscribers with automated pre- and post-purchase flows in place, representing immediate, low-cost marketing potential for a new operator.

Market Opportunity

The European beauty and online skincare market is experiencing rapid digital expansion:
Surging Online Beauty Demand: The broader European cosmetics market exceeds $114 Billion, with online beauty spending growing at nearly 3x the rate of traditional retail channels.
High Category Pull for Skincare: Skincare remains the single largest and fastest-growing segment in Western European digital retail, creating continuous consumer pull for high-margin facial care formulations.
Multi-Market European Footprint: Strong established market presence in Italy supported by ongoing organic expansion across additional Tier-1 European markets including France.

Marketing & Growth Infrastructure

Established Paid Media Accounts: Fully active Meta and Google Ad accounts with established pixel data and creative testing libraries.
Customer Email Database: Retained customer database with automated email flows integrated into the store setup.
Social & Creative Assets: Extensive library of high-resolution product photography, user-generated content, self-demonstrating visual ad assets, and social proof.

Assets Included in the Sale

Dual Shopify storefront websites, primary brand domain, and all digital assets.
Direct supplier and manufacturer arrangements.
Active Meta Ad Account and Google Advertising setup.
All brand social media pages and creative ad libraries.
Retained customer database and order records.

Competitive Positioning

Solving Core Skincare Concerns: Offers targeted formulations addressing anti-aging, hydration, skin tone evening, and daily complexion routine requirements.
High Margin & Proven Ad Absorbency: 75.5% gross margins provide superior ad absorbency and headroom for multi-channel customer acquisition.
Direct Supply Control: Streamlined supplier relationships guarantee consistent formula quality, fast 48-hour order processing, and low operational friction.

Growth & Scaling Opportunities

Expand French Store Catalog: Expand the secondary French store assortment to match the full Italian catalog to immediately unlock proven category revenue upside.
Launch Regular Email Marketing Campaigns: Monetize the retained customer email database with structured promotional broadcasts, new product drops, and cross-selling campaigns.
Expand Paid Media Channels: Scale active Meta and Google Search/Shopping campaigns, and launch TikTok Ads and TikTok Shop to capture visual content-commerce buyers.
Product Line Extensions: Onboard adjacent high-margin cosmetic categories (sun care, specialized eye treatments, and beauty tools) to increase customer lifetime value.
International Scaling: Scale ad footprint into untapped European e-commerce markets.

Day-to-Day Operations

Monitoring daily order flow and automated supplier dispatch via Shopify.
Reviewing paid media ad account performance and budget allocations.
Periodic communication with suppliers for product additions and operational alignment.

Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.

Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.

Dual Shopify storefront websites, primary brand domain, and all digital assets.
Direct supplier and manufacturer arrangements.
Active Meta Ad Account and Google Advertising setup.
All brand social media pages and creative ad libraries.
Retained customer database and order records.

Solving Core Skincare Concerns: Offers targeted formulations addressing anti-aging, hydration, skin tone evening, and daily complexion routine requirements.
High Margin & Proven Ad Absorbency: 75.5% gross margins provide superior ad absorbency and headroom for multi-channel customer acquisition.
Direct Supply Control: Streamlined supplier relationships guarantee consistent formula quality, fast 48-hour order processing, and low operational friction.

Expand French Store Catalog: Expand the secondary French store assortment to match the full Italian catalog to immediately unlock proven category revenue upside.
Launch Regular Email Marketing Campaigns: Monetize the retained customer email database with structured promotional broadcasts, new product drops, and cross-selling campaigns.
Expand Paid Media Channels: Scale active Meta and Google Search/Shopping campaigns, and launch TikTok Ads and TikTok Shop to capture visual content-commerce buyers.
Product Line Extensions: Onboard adjacent high-margin cosmetic categories (sun care, specialized eye treatments, and beauty tools) to increase customer lifetime value.
International Scaling: Scale ad footprint into untapped European e-commerce markets.

Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.