Successful Sleep & Wellness E-Commerce Business For Sale

The founders are reallocating their focus, capital, and time toward other projects.

This is a high-performing direct-to-consumer wellness brand operating at the intersection of sleep support, cellular longevity (NAD+), and innovative transdermal delivery. The company specializes in a curated 7-product catalog of adhesive wellness patches designed to help customers fall asleep faster, sleep deeper, and wake up restored without morning grogginess.

By pairing a high-margin product suite with an efficient supplier-direct fulfillment model, the business operates with streamlined owner involvement and zero domestic warehousing overhead while delivering $660K in TTM Revenue and $134K in TTM Net Profit. With a robust 82.5% gross margin and a high-converting automated Shopify storefront, this business offers a fully turnkey digital asset ready for scaling across international markets.

Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the we have a team who is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It’s up to you as a buyer if the team continues or you prefer taking day to day operations on to yourself.

Key Highlights

TTM Revenue: $660K
TTM Net Profit: $134K
Net Margin: 20.3%
Gross Margin: 82.5%
Average Order Value (AOV): $40.93
Core Operating Infrastructure: Shopify Storefront | Meta Ads Engine | Google Ads | Customer Database | Direct Supplier Fulfillment Setup

Investment Highlights

Exceptional Unit Economics: A solid $40.93 Average Order Value and $34.26 gross profit per order allow the brand to comfortably absorb digital advertising costs while maintaining a strong 20.3% net profitability.
Low-Overhead Sourcing Model: Zero domestic warehousing overhead required for the owner. Customers pay upfront at checkout, generating immediate positive cash flow before supplier fulfillment costs are settled.
Direct Manufacturer & Supplier Relationship: Direct supplier relationships support the 7-product catalog (spanning 17 pack variants), offering normalized COGS (just $6.67 per order) and fully transferable supplier arrangements upon handover.
Automated Shopify Storefront: Turnkey Shopify setup supporting localized currencies across primary English-speaking markets, automated checkout, and efficient low-inventory logistics.
Retained Customer Database Goldmine: A substantial database of direct customer contacts and email subscribers with automated flows, representing immediate, low-cost marketing potential for a new operator, particularly for subscription replenishment.

Market Opportunity

The transdermal wellness and supplement market is experiencing rapid digital expansion:
Surging Online Demand: The global transdermal skin patch market was valued at $9.03 Billion in 2025 and is projected to experience sustained growth, with the overall market expanding at a 4.66% CAGR (Straits Research 2026).
High Category Pull for Sleep & Longevity: Sleep support and advanced coenzyme formulations (NAD+) represent high-demand niches, with modern matrix patch designs growing at an accelerated 5.45% CAGR.
Multi-National Footprint: Massive market presence across the US, UK, Australia, and Canada. North America alone represents a $3.47 Billion regional market (38.4% of global spend), supported by insured express delivery in 5–9 days across all active territories.

Marketing & Growth Infrastructure

Established Paid Media Accounts: Active Meta and Google Ad accounts with established pixel data, campaign history, and creative ad assets.
Customer Email Database: Retained customer database with automated post-purchase and marketing flows integrated into the Shopify setup.
Social & Creative Assets: Extensive library of 40 high-resolution professional studio photographs, ad creatives, and strong customer social proof.

Assets Included in the Sale

Primary brand domain, turnkey Shopify storefront, and all digital brand assets.
Direct, transferable supplier relationships enabling low-inventory fulfillment.
Active Meta Ad Account and Google Advertising setups.
All brand social media accounts, 40 studio photos, and creative libraries.
Retained customer database, subscriber lists, and historical order records.

Competitive Positioning

Solving Core Wellness Needs: Offers natural, science-backed transdermal patches that bypass the digestive system to promote deep sleep and cellular support.
High Margin & Proven Ad Absorbency: 82.5% gross margins provide superior ad absorbency and healthy headroom for scaling paid acquisition channels across multiple geographies.
Direct Supply & Quality Control: Streamlined direct fulfillment guarantees low operational friction, with weekday orders dispatched within one business day and tracked delivery in 5–9 days.

Growth & Scaling Opportunities

Launch Repeat-Purchase Subscriptions: Introduce multi-month replenishment subscription flows to monetize the existing customer base, lock in recurring revenue, and increase lifetime value.
Expand Catalog & Collections: Capitalize on proven momentum by continuing to onboard new supplier lines across high-margin wellness, expanding the existing sleep and NAD+ collections.
Launch Regular Email & Lifecycle Marketing: Monetize the retained customer subscriber database with structured promotional broadcasts, wellness tips, new SKU launches, and cross-sell campaigns.
Expand Paid Media Footprint: Optimize active Meta and Google campaigns using the established high-quality visual assets, and expand short-form video channels to scale efficiently.
International Market Expansion: Leverage the existing supply chain to expand shipping and localized currencies into continental Europe to unlock new revenue streams in a region growing at a 5.25% CAGR.

Day-to-Day Operations

Monitoring daily customer order flow and automated supplier order routing via Shopify.
Reviewing paid media ad account performance, creative testing, and budget allocations.
Periodic communication with the direct supplier for operational alignment and dispatch tracking.

Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.

Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.

Primary brand domain, turnkey Shopify storefront, and all digital brand assets.
Direct, transferable supplier relationships enabling low-inventory fulfillment.
Active Meta Ad Account and Google Advertising setups.
All brand social media accounts, 40 studio photos, and creative libraries.
Retained customer database, subscriber lists, and historical order records.

Solving Core Wellness Needs: Offers natural, science-backed transdermal patches that bypass the digestive system to promote deep sleep and cellular support.
High Margin & Proven Ad Absorbency: 82.5% gross margins provide superior ad absorbency and healthy headroom for scaling paid acquisition channels across multiple geographies.
Direct Supply & Quality Control: Streamlined direct fulfillment guarantees low operational friction, with weekday orders dispatched within one business day and tracked delivery in 5–9 days.

Launch Repeat-Purchase Subscriptions: Introduce multi-month replenishment subscription flows to monetize the existing customer base, lock in recurring revenue, and increase lifetime value.
Expand Catalog & Collections: Capitalize on proven momentum by continuing to onboard new supplier lines across high-margin wellness, expanding the existing sleep and NAD+ collections.
Launch Regular Email & Lifecycle Marketing: Monetize the retained customer subscriber database with structured promotional broadcasts, wellness tips, new SKU launches, and cross-sell campaigns.
Expand Paid Media Footprint: Optimize active Meta and Google campaigns using the established high-quality visual assets, and expand short-form video channels to scale efficiently.
International Market Expansion: Leverage the existing supply chain to expand shipping and localized currencies into continental Europe to unlock new revenue streams in a region growing at a 5.25% CAGR.

Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.