The "$1 Coffee Revolution" Bringing The Mixue Model To Singapore's Mass Market

**OneBrew Singapore** is building the first branded $1 coffee and tea chain for Singapore's mass market. Operating out of compact 120–200 sqft kiosks at MRT stations, bus interchanges, malls, and shophouses, we serve quality coffee at a price point everyone can afford—every day.
We are bringing the proven **Mixue model** (45,000+ stores globally) to Singapore: ultra-low price, high volume, strategic locations, and a franchise-driven supply chain that generates the real profits.
## The Market
Singapore runs on coffee:
- **3.3 million people drink coffee daily** (58% of adults)
- **4–5 million cups consumed every day**
- Coffee shop market: **USD 0.77 billion** (2024), growing to **USD 1.16 billion by 2033** (4.57% CAGR)
Yet the market is polarized—premium chains at $5–8, mid-tier at $3–5, and kopitiams at $1–2 with inconsistent quality. **No branded, consistent, affordable option exists for the daily drinker.** That gap is OneBrew.
## The Innovation: Subscription Model
Our game-changer is a **$30 monthly subscription for 35 cups**—just $0.86 per cup.
| Metric | Value |
|--------|-------|
| Customer saves | $110–250/month |
| OneBrew MRR at 5% capture | $4.95 million |
This creates recurring revenue, customer lock-in, and **valuable consumption data** that enables smarter site selection, lower operating costs, and new monetization opportunities.
## The Opportunity
Capturing just **10% of daily drinkers** (330,000 customers) means:
- 396,000 cups daily
- 144.5 million cups annually
- **$173 million annual revenue**
At 180–230 stores by Year 5, we project **$22–33 million group revenue** with franchise supply income driving high-margin scalability.
| Investment per lot | $100,000 |
| Target raise | $500,000 – $1,000,000 |
| Use of funds | First 3 outlets, central kitchen, brand & app development, working capital |
| Structure | Equity (2.5% per $100k) or Convertible Note (6%, 20% discount, $4M cap) |
## Why OneBrew?
1. **Massive market:** 3.3M daily drinkers | $0.77B coffee shop market
2. **Proven model:** Mixue (45k stores) | Mega Coffee (21.7% margins)
3. **Subscription revenue:** Recurring, predictable, data-rich
4. **Franchise scalability:** High-margin supply revenue
5. **Brand ecosystem:** OneYogurt, OneBakery, OneJuice, OneBeer
6. **First-mover advantage:** No branded $1 competitor in Singapore

**We're building the Mixue of Singapore.** The foundation is laid. The market is waiting. Now we need partners to help us build.

**Contact:** Thomas